What's Hot, How-to


Profiles of people, companies, associations, and other resources in the rewards and recognition field.

BMC Brand Media Profile: The Ray-Ban Story

Published: Oct 7, 2021

This short video feature on the Ray-Ban brand for the corporate market is presented by the Brand Media Coalition of the Enterprise Engagement Alliance at TheEEA.org to help solution providers and their clients select the right brands and products for their own brand, culture, values, audience, and program objectives.... [ read more ]

Lorandus CEO: Face to Face Goes 24/7, 365

Published: Jun 14, 2021

No one could be happier with the return of travel than Lorandus Founder and Chief Inspiration Officer Stephen Cook, who, with over 30 years in the business, thought he had saw it all. While his company's clients in his home country of Canada remain more cautious to travel, the US market is actively opening, and he expects a return to growth in his traditional motivational events business. Nonetheless, Cook believes the pandemic created unique opportunities for multi-media engagement that go beyond the live event to help clients engage their key audiences year-round. ... [ read more ]

Paul Kiewiet, Promotional Industry Vet, Sees Big Potential for Distributors Who Seize the Opportunity

Published: May 24, 2021

The former owner of a promotional and incentive agency in Michigan who eventually became Chairman of the Promotional Products Association, and who is now the Executive Director of the Michigan Promotional Professionals Association, Paul Kiewiet probably knows as much about the industry as anyone. Despite major challenges, he sees a bright future for those distributors who can move away from selling products to solving problems.... [ read more ]

Luxe Incentives: The Lessons of Selling ROI Before Its Time

Published: Apr 19, 2021

For 30 years, Jacque Busby has helped leading clients reward their top sales performers with extraordinary travel experiences and has first-hand witnessed the motivational value of these programs. Management, she says, were often so convinced of the impact that many organizations did not seek out the return-on-investment processes and measures prevalent in other industries. ... [ read more ]

Links Unlimited: Lessons From a Pandemic

Published: Feb 3, 2021

One of the industry’s leading master fulfillment companies, Links Unlimited, Cincinnati, OH, like many, had a year to remember but so far has come out of it stronger than ever, says Scott Kooken, CEO and founder.... [ read more ]

People ROI Pioneers to CEOs: Human Capital Can Be Measured

Published: Jun 15, 2020

Probably no organization has dedicated itself more persistently to the cause of measuring the return on investment of human resources and other people investments than ROI Institute, which now has nearly 6,000 return-on-Investment certified professionals worldwide with an active pipeline of 2,000 people in the process. ... [ read more ]

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Brand Media Resources
Brand Resources
  • CarltonOne
  • 1-800-flowers
  • Tourneau
  • The North Face
  • Harco
  • Cuisinart
  • Weber