Profiles

This short video feature on the Ray-Ban brand for the corporate market is presented by the Brand Media Coalition of the Enterprise Engagement Alliance at TheEEA.org to help solution providers and their clients select the right brands and products for their own brand, culture, values, audience, and program objectives.... [ read more ]

RRN recently submitted questions to Incentive Marketing Association Europe President Sean Wilkinson on the role of the IMA international chapters. ... [ read more ]

No one could be happier with the return of travel than Lorandus Founder and Chief Inspiration Officer Stephen Cook, who, with over 30 years in the business, thought he had saw it all. While his company's clients in his home country of Canada remain more cautious to travel, the US market is actively opening, and he expects a return to growth in his traditional motivational events business. Nonetheless, Cook believes the pandemic created unique opportunities for multi-media engagement that go beyond the live event to help clients engage their key audiences year-round. ... [ read more ]

Adrienne Forrest, the Vice President of Corporate Sales for Citizen Watch America, says that the time piece industry withstood the challenges of the pandemic surprisingly well and that a big lesson is: relationships count. ... [ read more ]

The former owner of a promotional and incentive agency in Michigan who eventually became Chairman of the Promotional Products Association, and who is now the Executive Director of the Michigan Promotional Professionals Association, Paul Kiewiet probably knows as much about the industry as anyone. Despite major challenges, he sees a bright future for those distributors who can move away from selling products to solving problems.... [ read more ]

For 30 years, Jacque Busby has helped leading clients reward their top sales performers with extraordinary travel experiences and has first-hand witnessed the motivational value of these programs. Management, she says, were often so convinced of the impact that many organizations did not seek out the return-on-investment processes and measures prevalent in other industries. ... [ read more ]

The Cardnow smart-phone activated gift card service now featuring over 75 brands is experiencing the impact of the significant growth of surprise-and-delight gifting and increased demand for better reporting, according to its founder, Matt Frye. ... [ read more ]

One of the industry’s leading master fulfillment companies, Links Unlimited, Cincinnati, OH, like many, had a year to remember but so far has come out of it stronger than ever, says Scott Kooken, CEO and founder.... [ read more ]

Probably no organization has dedicated itself more persistently to the cause of measuring the return on investment of human resources and other people investments than ROI Institute, which now has nearly 6,000 return-on-Investment certified professionals worldwide with an active pipeline of 2,000 people in the process. ... [ read more ]

The time has come for distributors to diversify to help clients deal with one of the most pressing issues of our times made even more urgent in the Covid-19 crisis - how to fully engage and build meaningful relationships with all critical stakeholders. ... [ read more ]