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About Us

In the last year, over 240,000 business professionals accessed the web sites, e-newsletters, YouTube videos, and social media of the Enterprise Engagement Alliance. While the names of people who read our e-newsletters is confidential, they include management in all areas of sales, marketing, and human resources, from the nation's largest companies and best-known engagement solution providers to a wide range of small-to-medium-size businesses.

Here is an overview of RRN at RewardsRecognitionNetwork.com, includiing our mission, vision, and editorial policies as well as an overview of our media, marketing, and business development services for suppliers of Total Rewards, including brands, retail gift cards, gifting and engagement technology firms, and suppliers of benefits and perquisites. 

Click here to learn about ESM at EnterpriseEngagement.org, ESM's sister media and information platform focusing on a strategic approach to stakeholder management to enhance performance through a strategic and systematic approach to people across the enterprise.

Mission, Vision, and Editorial Policies 
Business Development Services for Solution Providers
Annual Brand Media Coalition Preferred Solution Program
Other Business Development Services
RRN Annual Market Report Programs and Topics

Mission, Vision, and Editorial Policies

Rewards Recognition Network (RRN) at RewardsRecognitionNetwork.com is the web version of a print magazine first published in 1996 under the name of Motivation Strategies. The Brand Media Coalition at BrandMediaCoalition.com is the latest version of online marketplaces published since 1996 that is now focused on educating businesses on the power of brands, gift cards and other awards and rewards to function as a medium to not only engage people in reward program but to enhance experiences for recipients. RRN and its BrandMediaCoalition.com marketplace are now published only on the web with all information distributed through weekly e-newsletters and social media. Published by the Enterprise Engagement Alliance (EEA), RRN provides the latest news, research insights, resources, trends, market reports and solution provider profiles on all aspects of Total Rewards and the Incentive, Rewards, and Recognition (IRR) field.

Click here to learn about the information, learning, and certification services of RRN's sister media platform focusing on Stakeholder Engagement--ESM at EnterpriseEngagement.org. 

Our purpose is to help organizations enhance returns for investors and owners by fostering the proactive involvement of all stakeholders through a transparent, scientific, and measurable approach to Total Rewards. 

Our mission is to expand the IRR marketplace by helping to enhance and share its expertise with management in all areas of the economy who can benefit from a strategic approach to people.

We help readers in all areas of business, not-for-profits and government enhance the performance of their organizations and their own professional growth by providing useful information and supplier resources, and we help solution providers crystallize their value propositions and convey their benefits to professionals in an information-seeking, learning, planning, or buying mode.

Click here for information about the people behind RRN and the EEA.

RRN welcomes editorial submissions, including case studies of organizations committed to people and a strategic approach to total rewards, new product announcements, and guest articles in all areas of engagement, or even point-of-view articles from employees at any level of an organization. Email submissions to: Bolger@TheEEA.org

Our editorial policies. We publish news, new products, and profiles, whether or not an organization does business with us, including useful resources from an organization others might consider competitive to us. Members of our Preferred Solution programs below are covered with the same objectivity as any other company. This means that while RRN writes about the organizations committed to supporting the use of effective practices in Total Rewards and our efforts to share useful information, all organizations are treated the same in terms of editorial coverage focused on providing useful, concise, insightful or even fun or meaningful information. 

Click here to subscribe to RRN
Click here to subscribe to ESM (Engagement Strategies Media) at EnterpriseEngagement.org
Click here for a library of useful resources on Total Rewards, including industry reports and how-to information on employee, sales, channel, and customer engagement; and other tactical areas of rewards and recognition. 
Click here for information on the Brand Engagement 360 outreach program with the Association of National Advertisers that includes detailed information on the Total Rewards field and the role of brands.
Click here for information on the leading brands and master fulfillment companies in the field.
Click here for the Enterprise Engagement Alliance YouTube series of educational videos with experts in all areas of Stakeholder Engagement and Total Rewards.
Click here for an executive level deck on the IRR industry.
Click here for a detailed primer on the IRR industry.
Click here for information on the Enterprise Engagement Alliance Referral widget to promote employee and customer referrals, suggestions, and ratings using whatever rewards you wish. 
Email Bolger@TheEEA.org for information on anything about Stakeholder Management, Enterprise Engagement, Human Capital Management, or total reports; or call 914-591-7600, ext. 230. 

Business Development Services for Solution Providers

As the primary media and marketing agency in the IRR field, we offer the most complete, efficient, and affordable business development solutions for suppliers of brands, retail gift cards, gifting and engagement technologies, recognition, benefits and perquisites.

The Enterprise Engagement Alliance is the leading think tank, education organization, media company and is the only marketing agency focusing specifically on the Enterprise Engagement, Human Capital Management, and the Total Rewards field. RRN and its Brand Media Coalition marketplace and outreach effort provide a unique array of highly efficient and measurable business development opportunities including digital, video, e-newsletter content marketing and e-commerce focused on the people most likely to buy. 

Our business development services feature:

I. The Annual Brand Media Coalition Preferred Solution Program to engage nearly 20,000 professionals searching each month for info on IRR and engagement employing a systematic, integrated digital, video, and e-newsletter content marketing and advertising program in RRN media coordinated with your own social media when possible to make yourself known to the top buyers and people in a planning mode. This includes the new BMC Brand Club, a mall of transactional sites from leading industry players offering special deals for qualified business people and industry members to help spread the word about the IRR field. 

II. Other Business Development Services include brand purpose and unique selling proposition development; implementation of integrated social media and e-newsletter campaigns; creation of white papers, articles, speeches, live and recorded video programs; and the EME events program to reach top promotional distributors. 

III. Annual IRR market reports on the overall field and on key market segments for suppliers, solution providers, and end-users.

I. The Annual Brand Media Coalition Preferred Solution Program

For less than the cost of a trade show and for much less time, your organization can command a leading position in the Incentive, Rewards, and Recognition market throughout the year though the industry’s leading media and marketing platforms, using a combination of content to tell your story; an online storefront to inform people in a planning or buying mode, a banner ad for branding, along with an optional transactional storefront for sampling or building relationships with customers and prospects. All our programs include training for your team on latest trends, opportunities, effective practices, etc., based on our large library of IRR information.

The BMC Preferred Solution Program offers the following options: 
1. The BMC Annual Content Marketing Program in RRN and ESM Media: A Minimum of Four Quarterly Useful Articles About Your Company

The annual BMC Preferred Solution program tells your story through interesting, useful content that includes one quarterly feature article about your company; a new product or service, or an insight/how-to article appearing in or marketed through our multiple media platforms, including RRN at RewardsRecogntionNetwork.com and the BrandMediaCoalition.com online marketplace founded in print in 1996, and ESM (Enggement Strategies Media) at EnterpriseEngagement.org and its EEXAdvisors.com online marketplace founded in print in 2009. Click here for a sample article.

  • Tell your story to the best targeted audience of engagement professionals through content and information about your brand, products, or services reaching a total audience of about 12,000 e-newsletter subscribers, 4,000 social media followers on Linkedin and Twitter, and over 7,000 unique web site visitors per month interested in total rewards and engagement. 
  • Participate in special Category Market Reports. RRN publishes special market reports on key product and service categories (see schedule below.) All annual sponsors can sponsor at least on market reports in their categories at no additional charge.
  • EEA YouTube channel short videos on your company and optional participation as an expert panelist on a EEA how-to and trends show that are also available as digital articles on RRN for those who prefer to read. 
  • Banner ads that rotate on main pages are provided at no extra cost.

2. Category Market Report Sponsorships 

As noted above, RRN publishes special reports on all aspects of the IRR field, including periodic industry reports published online and as a digital PDF report for added impact. They are marketed for a full 12 months until replaced with a new edition, and cover key categories of the IRR field, including this recent timely report on luggage. They include quotes and photos from qualified sponsors; as well as a sponsorship credit, company description, and contact information. See below for more details, including a list of planned reports. 

3. Brand Media Coalition Brand Storefront and Optional Transactional Site on BrandMediaCoalition.com

  • Tell your brand’s story to over 2,000 corporate buyers a month now accessing the marketplace. Click here for samples: scroll down and click on any of the brand storefronts to see the full versions. 
  • Find new customers, manage samples, and provide special offers through a storefront that tells your story to people searching for solutions and helps educate the marketplace on the IRR channel. 
  • An optional gated transactional web site, part of the BMC's Brand Club industry awareness program. The Corporate Buyer's Club is designed to help educate people visiting the BrandMediaCoalition.com marketplace on the existence of the IRR industry. The program also includes an optional branded free-standing redemption storefront that can be connected to any company's incentive platform.  Click here for a sample transactiona Brand Club site. 
  • Optional participation in the annual Association of National Advertisers content marketing and Knowledge center program ensuring that your brand is viewed by anyone who accesses the content, including the world's leading marketers and agencies in an information-gathering mode. 

Present your solutions and help train your team, resellers, and clients via video programs on the EEA Youtube channel. Click here for over 35 free recorded sessions with top experts on engagement and rewards.
RRN/Brand Media Coalition Fees
Fees are designed to provide more annual value than offered by a single trade show or standard event sponsorship in terms of targeted exposure and impact in social media, thought leadership, and use of content by your salespeople to enhance your credibility--at a much lower cost and with much less investment in time. 

$12,500 for the BMC Annual Preferred Solution program with optional BMC Brand Club transactional storefront--Four RRN quarterly content marketing programs, and your own BMC Brand Club transactional web site.
$8,500 for BMC Annual Preferred Solution programs without Corporate Buyer's Club transactional site--Four RRN quarterly content marketing programs, including at least one Market Report sponsorship.
$6,000 for Corporate Buyer's Club transactional web site and BMC storefront only, including one announcement article. 
$4,500 for annual Market Report sponsorship and BMC non-transactional storefront only; includes one quarterly content program and customized digital PDF of the report for sharing for one full year.

Add $1,500 for the optional Association of National Advertisers program.

II. Other Business Development Services  

1. Update your purpose statement, unique selling proposition, and story to align with the new stakeholder focus in management and marketing and more measurable use of IRR programs.
2. Integrated social media, e-newsletter, blog campaigns: Use compelling content to build relationships precisely with the people you wish to reach through a systematic approach using multiple media.
3. Custom publishing in every medium and business and consumer topic; web and print design, and Google/social media advertising.
4. EME Promotional Products Hosted Buyer events: Target and develop relationships with the nation’s top distributions at one-on-one events.
5. Training for your team on the marketplace; program design, stakeholder management and reporting, and return-on-investment measurement.

III. RRN BMC Annual Report Programs and Topics

Sponsorship of this content is included in the Annual Brand Media Coalition Preferred Solution Program or can be sponsored separately as explained below for a lower cost. Annual reports featuring product categories are also produced in PDF format for ongoing sharing purposes.


  • Help educate the marketplace through a comprehensive, annually updated report on each key IRR industry segment designed to be shared throughout the year in an appealing digital PDF format.
  • Offer newcomers and others seeking the latest, reliable information on key categories before making buying decisions.
  • Provide solution providers with useful, credible information to share with customers and prospects that enhances their thought leadership and credibility. 
  • Enhance the general respect for the field as a resource for performance improvement.     

Digital articles on RRN at RewardsRecognitionNetwork.com and ESM at EnterpriseEngagement.org enewsletters and digital PDFs for additional impact upon sharing, customized with your sponsorship information only.
The reports are marketed in weekly e-newsletters throughout the year across both EEA media platforms RRN at RewardsRecognitionNetwork.com serving the Total Rewards market and ESM at EnterpriseEngagement.org, and are designed by sponsors to be shared as sales enablement tools with their own communities. The chart belows shows the topic, the types of experts interviewed, and founding sponsors. 

Annual Market Report Fees 
$4,500 for annual Market Report sponsorship and BMC non-transactional storefront only; includes one quarterly content program and customized digital PDF of the report for sharing for one full year.


How to Select an Incentive Company
  • What is an incentive company.
  • What types of services do they provide.
  • How to evaluate the capabilities of incentive companies.
  • EGR International
  • HMI Performance Incentives
  • Incentco
Gift Cards
  • The role of Gift Cards in the IRR.
  • Advantages; disadvantages of plastic, paper vs. digital.
  • Key considerations.
  • Types of services.
  • Pulse Experiential Travel
How to Select a Master Fulfillment Company
  • What is a master fulfillment company.
  • What types of services to they provide.
  • How to evaluate their relative capabilities.
  • Links Unlimited
  • Partners for Incentives
Program Design and Implementation
  • What is incentive program design.
  • What are the key factors involved?
  • How can ROI be measured?
  • HMI Performance
  • Luxe Incentives
  • Incentco
What to Look for in a Recognition Company?
  • What is a recognition company.
  • What types of services do they provide.
  • How to compare the relative capabilities of recognition companies.
  • HMI Performance
  • Luxe Incentives
  • Incentco
  • Appreciation at Work
Individual Travel
  • What is individual incentive travel.
  • Types of individual programs.
  • Best practices in individual travel programs.
  • Pulse Experiential
Motivational Events
  • What are motivational events.
  • What are the applications.
  • What are the key elements to success.
  • Methods of measuring success.
  • What to look for in a supplier.
  • Lorandus
  • Luxe Incentives
Enterprise Engagement Technology
  • What is Enterprise Engagement technology.
  • What types of features does it provide.
  • What to look for in a Enterprise Engagement technology supplier.
  • CarltonOne,
  • HMI Performance Incentives
  • Incentco
Event gifting
  • What is event gifting.
  • Applications for event gifting.
  • What are the benefits.
  • How to determine which brands to feature.
  • An overview of most effective practices.
  • Links Unlimited
  • HMI Performance Incentives
  • Citizen Watch America
Promotional Products Distributors
  • The role of promotional products distributors in the IRR (Incentive, Rewards, and Recognition) field.
  • What types of services and expertise can they provide.
  • What distributors need to know in order to succeed.
  • Partners for Incentives
  • EME Events
  • The role of golf in incentives and promotions.
  • What buyers need to know about golf equipment and services.
  • Latest trends in golf.
  • Links Unlimited
  • Pulse Experiential
  • The role of housewares and backyard in incentives and promotions.
  • What buyers need to know about the housewares and backyard categories.
  • The latest trends in housewares and backyard categories.
  • Links Unlimited
  • The role of luxury brands in the IRR business and promotions.
  • What buyers need to know about luxury brands.
  • Latest trends in luxury.  
  • Links Unlimited
  • The role of wellness in the IRR field.
  • What buyers need to know about wellness products and services.
  • Latest trends in wellness.  
  • Links Unlimited
  • HMI Performance
  • The role of outdoor products in incentives and promotions.
  • What buyers need to know about outdoors.
  • Latest trends in outdoors.
  • Links Unlimited
  • Pulse Experiential
Customization and Personalization
  • The role of customization and personalization in the IRR field.
  • What buyers need to know about customization and personalization.
  • Latest trends in customization and personalization.
  • Citizen Watch America
  • Links Unlimited
Consumer Electronics
  • The role of consumer electronics in incentives and promotions.
  • What buyers need to know about consumer electronics.
  • Latest trends in consumer electronics.
  • Links Unlimited
Time pieces
  • The role of time pieces in incentives and promotions.
  • What buyers need to know about timepieces.
  • Latest trends in timepieces.
  • Citizen Watch America
  • Castle Merchandising
Corporate Gifting
  • Types of corporate gifting.
  • Key considerations.
  • Role of brands.
  • Customization and personalization.
  • The role of technology.
  • Cultural considerations.
  • Trends.
  • Links Unlimited
  • Pulse Experiential


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Brand Media Resources
EME Gold
Brand Resources
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