Omaha Steaks: Corporate Sales Is Part of Its Mission
Perhaps no other leading brand has a greater commitment to the corporate channel. Omaha Steaks is the only consumer brand known to have corporate sales in its organizational mission: “To process and sell high quality foods profitably to consumers and businesses.”
When the going gets tough, the tough keep going. While the Omaha Steaks team has dispersed to their homes, and the company has instituted the necessary warehouse safety procedures, the company’s processing and logistics operations are busy shipping the company’s array of premium steaks, meats, fish and shellfish, appetizers and desserts not only for consumers but for businesses seeking to offer their employees some special treats for helping to brave the storm.
Says Matt Burdette, Director of Corporate Sales, “We are proud to be a high-quality and safe option for our customers to order gourmet food direct to the homes of their most valuable people. Our business-to-business team continues to offer excellent options for at-home employee care packages and virtual sales or customer rewards. Our goals is to be flexible and to have in-stock options to meet the needs of our customers during this difficult time.” The company has remained busy because of its well-established online operation, its retail shops are open, and because some organizations are sending gifts to the home during these challenging times.
Omaha Steaks Joins Brand Media Coalition to Tell its Story
Omaha Steaks recently joined the Brand Media Coalition at BrandMediaCoalition.com
, the world’s only online marketplace of brands that tells their stories and where to buy them for corporate use. Click here
to access the Omaha Steaks storefront to gain all the information needed to share the Omaha Steaks experience with any stakeholder.
The corporate channel is so important to Omaha Steaks, it is not only in its mission statement but also a fundamental part of its business. Unlike at most brands, the Omaha Steaks corporate sales division
is prominently featured on the company’s Omahasteaks.com consumer portal.
Says Jerry Carnazzo, B2B Sales Manager, “Yes we sell the finest steaks and other food products, but the first thing we do when we get on the phone with someone is to listen to learn what they are trying to accomplish, what it is we need to know about their brand and their audience.”
Expands Burdette, “For us, it’s the opportunity to take our great line of quality products from a company in business for over 100 years and help our business clients use them and the experiences they create to accomplish their goals. If someone comes to us with a challenge, we welcome it. That could mean creating a selection of offerings for delivery to specific people on a certain day or including a logoed apron or otherwise customized gift in the box. It might mean a special seasoning sent as a teaser offer in which the recipient receives a seasoning sauce as part of a sales prospecting offer and gets the steak after the completed meeting. We have even delivered a truckload of gifts at an oil refinery.” He adds, “We want clients to tell us what their challenges are? Is it about building sales? Is it about a surprise and delight strategy? Is it a holiday program? Do they need to address dietary issues in gifting?”
The most popular Omaha offerings for the corporate market are custom certificates, which enable clients to select the types of specific selections they wish for the program, audience, and budget. “We can help the client curate the selections and customize and personalize the certificate,” says Carnazzo. “On the one hand, if you know a person really likes Ribeyes, it makes sense to send what you know will be appreciated, but that’s not always possible.”
In the B2B segment, about one-third of the programs are gifting incentive programs; about one-third surprise and delight gifting, and another one-third the traditional loyalty and catalog business.
A Platform for Communication and Experiences
The Omaha Steaks team views their products as much as a communications and experience platform as a gift, promotion, or incentive. Explains Carnazzo,“The biggest thing clients want is to be unique. How can their gift stand out? They want to know how we can help them create a full experience so that people talk about the gift before they get it, when it arrives, when it’s shared with friends or family, and long afterwards. We want to help our clients tell their stories through great experiences. Companies can use Omaha Steaks year after year because we have so many different products it’s like offering a different destination in an incentive program each year.”
Adds Burdette, “We don’t focus on bright shiny new objects. We want our distributor partners and reps who speak on our behalf to know that they can come back to us on behalf of their clients and ask, ‘Can we do this?’ or ‘What if?’ We have a long history of selling through industry partners, and we are seeing more business coming from the promotional products channel.”
Jerry Carnazzo, B2B Sales Manager
If you are a Brand Specialist, be sure to tell that to your Omaha Steaks representative.
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