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EEA Youtube Show Highlights the New Role of Distributors in Brands and Engagement

This video on the Enterprise Engagement Alliance Youtube channel interviews a brand representative and two distributors on their growing role in the worlds of brands, rewards and recognition programs, and other engagement services.
 
Distributors at the front lines of selling brands, engagement and related services share their views on the role of distributors in a new show on the Enterprise Engagement Alliance Youtube channel.
 
The Role of Distributors in Brands and Engagement” discusses how distributors are pivoting to offer new services because the promotional products business is probably never coming back to its former self, says Guy Achtzehn, President of the Marketing & Sales Group and the Promotional Bookstore, an incentive representatives firm. “Many distributors were hoping that the traditional business would come back and have been pounding and pounding the market, but it’s not going to come back in the same way.” Distributors, he says, need to be problem solvers and learn the process of “discovery” sales to understand the new needs of clients.
 

Points out Eric Pehrson, Promotional Problem Solver at Creative Studio Promotions, “Because distributors call on so many people in human resources, sales, and marketing management, there are opportunities for us to help clients solve many engagement issues beyond promotional products, including a wide variety of engagement solutions beyond even brands and engagement.” 
 
Woody Kaye, President, CEO at Corporate Values, Inc., says he removed the product catalog from his CorporateValues.com web site because his role is to help clients find solutions particular to their needs, not compete with online services that are commoditizing the business. He says that more of his traditional gifting and promotional business involves brands, and that he has launched CVEngagement.com to help organizations address broader engagement needs, including surprise and delight and engagement technology, and other engagement solutions. 
 
To Contact the Speakers
 
Guy Achtzehn
President of The Marketing & Sales Group, Inc and The Promotional BookStore
 
Woody Kaye
President, CEO at Corporate Values, Inc.; Branded Promotional Products; Brand Communication Solutions
 
Eric Pehrson
Promotional Problem Solver at Creative Studio Promotions
 
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Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career

  • Profit from a new strategic and systematic approach to engagement to profit from the principles of Stakeholder Capitalism, enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
Learning and Certification: The Enterprise Engagement Alliance 2.0 education program, the only learning and certification platform for boards, executives, and managers seeking to understand the implementation principles of Stakeholder Capitalism, human capital management and measurement, and ROI of engagement. For more information, contact Bruce Bolger at Bolger@TheICEE.org or 914-591-7600, ext. 230. 

Resources: 
ESM at EnterpriseEngagement.org, an online trade publication founded in 2008 that features news, profiles, research, and more on the field of Enterprise Engagement, the implementation process for Stakeholder Engagement, and the EEXAdvisors.com buyer's guide and resource directory. This includes a comprehensive resource library on Stakeholder Capitalism, human capital management, measurement, and ROI of engagement. 

RRN at RewardsRecognitionNetwork.com, an online trade publication founded in 1996 that features news, profiles, research and more on rewards, recognition, gifting and brand media, and the Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. This features a comprehensive resource library on brand media, rewards, recognition, incentives, gifting and more.


The Enterprise Engagement Alliance Human Capital Management and ROI of Engagement Youtube channel featuring one-hour and 30-minute panel discussions with experts on multiple topics on Stakeholder Capitalism, Human Capital Management reporting and measurement, and engagement tactics. 
 
A CEO's Guide to Engagement Across the Enterprise cover
Books: 
Enterprise Engagement for CEOs:The Little Blue Book for People-Centric Capitalists
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

Services: 
•  The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal human capital management, reporting, and ROI of engagement practices for themselves or their clients, including Brand Alignment audits for brands and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Services—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group focuses on helping organizations focused on people sell to the right buyer and on assisting engagement solution providers seeking an exit or merger. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheICEE.org, 914-591-7600, ext. 230.

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